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Polling & Research

Modeling & Analytics

Voter Contact

Standard Benchmark Study

Conducted for [Sample Campaign]

n=1,570 Likely Voters

Field Dates: January 15-19, 2026

MoE: ±2.5%

co/efficient
c/e

Election Interest

"On a scale of 1 to 5, with 1 being the least interested and 5 being the most interested, how interested are you in participating in the November 2026 election?"

c/e

Presidential Approval

"Do you approve or disapprove of the way the President is handling his job?"

c/e

Generic Ballot

"If the 2026 election for Congress were held today, who would you vote for?"

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Candidate Image Summary

Comparison of Favorable Ratings: Overall vs Independent Respondents

OverallIndependent
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Initial Ballot

"If the 2026 election for President were held today, who would you vote for?"

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Message Testing Summary

"After hearing the following about [Candidate], are you more or less likely to support them?"

More LikelyNo DifferenceLess Likely
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Methodology & Demographics

Survey Methodology

  • Sample Size: n=1,570 likely voters
  • Mode: IVR/online mixed mode
  • Field Dates: January 15-19, 2026
  • Margin of Error: ±2.5% at 95% CI
  • Weighting: Results weighted to match expected electorate demographics by party, age, gender, race, and education

Demographic Breakdown

  • Party: Republican 36% / Democrat 34% / Independent 30%
  • Gender: Female 52% / Male 48%
  • Age: 18-34: 18% / 35-44: 16% / 45-54: 20% / 55-64: 22% / 65+: 24%
  • Race: White 68% / Black 13% / Hispanic 12% / Other 7%
  • Education: College+ 42% / Some College 28% / HS or Less 30%
  • Region: Urban 34% / Suburban 42% / Rural 24%
c/e
co/efficient

Modeling & Analytics

Custom universe modeling built from large-sample benchmark surveys. Organized into actionable segments projected across the full registered voter file.

Dem Base 21%
Lean Dem 18%
Swing 25%
Lean Rep 15%
Rep Base 21%

Republican Base

1,238,492 Individuals
903,113 Households
584,239 Cell Phones
197,110 Landlines

Lean Republican

927,382 Individuals
701,224 Households
512,882 Cell Phones
183,297 Landlines

Swing Voter

1,323,992 Individuals
1,029,555 Households
648,910 Cell Phones
211,446 Landlines

Lean Democrat

894,320 Individuals
659,141 Households
479,610 Cell Phones
165,023 Landlines

Democrat Base

822,781 Individuals
612,450 Households
435,288 Cell Phones
149,118 Landlines
co/efficient

Voter Contact

P2P Text Messaging

Video-in-Text Ads

Mobile Live Events

Full-Service Outreach